In celebration of Earth Day 2025, Apple is launching a new electronics recycling promotion that offers customers 10% off select Apple accessories when they recycle used devices in-store—even if they’re non-Apple products. This limited-time offer reportedly runs for one month and presents a rare opportunity to score discounts on popular Apple peripherals.
How the Apple Earth Day Promotion Works
According to a report from Bloomberg’s Mark Gurman, Apple’s latest recycling incentive provides a maximum $20 discount on accessories including:
- AirPods
- AirTags
- Apple Watch bands
- Apple Pencils
- MacBook cases and peripherals
To qualify, customers must bring in old electronics to an Apple Store. Unlike Apple’s standard trade-in program, which only accepts eligible Apple products for store credit, this Earth Day promotion expands the scope by accepting non-Apple electronics as well—even those not typically eligible for credit or compensation.
Why This Apple Accessory Discount Matters
Apple rarely offers direct discounts on accessories, except during major sales events like Black Friday. That makes this Earth Day 2025 recycling promotion a valuable opportunity to save money while supporting environmental sustainability through e-waste recycling.
The Apple trade-in and recycling program is already known for its seamless in-store and online process. While not all items are eligible for credit, Apple responsibly recycles devices at no cost to the customer. This new promotion may be designed to encourage broader participation—and possibly attract new users into the Apple product ecosystem.
Is This a Global Apple Recycling Promotion?
As of now, it’s unclear whether Apple’s Earth Day discount is exclusive to U.S. Apple Stores or if it will be extended internationally. Apple has not officially confirmed the details or responded to media inquiries.
