How GLP-1 Medications Like Ozempic Are Reshaping Food Spending
GLP-1 receptor agonist medications like Ozempic, Wegovy, and Mounjaro have skyrocketed in popularity, with an estimated 12% of American adults using them for weight loss. While these medications are known for curbing appetite and aiding weight loss, new research reveals they are also reshaping grocery spending habits.
GLP-1 Medications Reduce Food Spending—Especially in High-Income Households
A study conducted by Cornell University’s SC Johnson College of Business analyzed grocery purchases of households with at least one person taking a GLP-1 medication. The findings revealed a 5.5% drop in grocery spending within six months of starting the drug. This decline was even more pronounced in higher-income households, where spending plummeted by 8.6%.
Additionally, spending at fast-food restaurants, coffee shops, and limited-service dining chains saw a nearly 9% decline, indicating a shift away from processed, calorie-dense foods toward healthier options.
What Foods Are People on GLP-1 Medications Buying—and Avoiding?
While overall spending decreased, researchers observed key shifts in purchasing trends.
Increased Spending on Healthier Foods
- Yogurt
- Fresh produce
- Nutrition bars
- Nuts
- Tea
- Gum & breath mints
- Beans
- Non-fruit drinks
Decreased Spending on Processed & Sugary Foods
- Snack foods
- Spicy foods
- Fatty proteins
- Sugary beverages
- Refrigerated salad dressings
- Dried meat snacks
- Sweets
- Alcohol
Why Are These Food Choices Changing?
Medical experts suggest that GLP-1 medications directly impact appetite and cravings by targeting brain receptors that regulate hunger. According to Dr. Carrie Burns, a clinical professor at Penn Medicine, these drugs reduce cravings for high-fat, high-sugar foods, leading patients to naturally select healthier options.
Social media also plays a role, with platforms like TikTok influencing food choices. Dr. Allison Rhodes, an internal medicine and obesity specialist at Ohio State University, notes that many patients come prepared with knowledge about prioritizing fiber and protein, often stocking up on fiber supplements and protein shakes before starting their medication.
Additionally, nausea is a common side effect of GLP-1 medications, which may explain the rise in gum, mints, and tea purchases. Dr. Mir Ali, medical director at MemorialCare Surgical Weight Loss Center, says that these items can help alleviate nausea and combat dry mouth, another potential side effect of the drugs.
Why Does Food Spending Drop Initially—Then Rebound?
The initial drop in food spending can be attributed to a combination of reduced appetite and increased motivation to adopt healthier eating habits. “People on these medications are actively working toward a healthier weight, so they often cut out junk food,” says Dr. Ali.
However, over time, food spending tends to increase again. GLP-1 medications require a gradual dose increase over five to six months, with the most significant appetite suppression occurring in the early stages. Once patients reach a maintenance dose, their appetite may slightly return, leading to more frequent eating and an uptick in spending.
Additionally, some individuals discontinue their medication due to cost or reaching their goal weight, which can result in a return to old eating habits.
The Importance of Proper Nutrition on GLP-1 Medications
Doctors emphasize that nutrient-dense eating is crucial for maximizing the benefits of GLP-1 medications.
- Focus on fiber, protein, and healthy fats. Patients should prioritize high-fiber vegetables, lean proteins, and plant-based fats to maintain overall health.
- Portion control matters. Because GLP-1 medications reduce hunger, patients eat less, making it essential to maximize nutritional value in every bite.
- Balanced plate method. Dr. Rhodes recommends filling half the plate with high-fiber vegetables, one-quarter with lean protein, and the remaining quarter with healthy fats, whole grains, or starchy vegetables.
Final Thoughts
GLP-1 medications like Ozempic and Wegovy are doing more than just helping people lose weight—they’re transforming the way people shop, eat, and spend money on food. While grocery spending initially declines due to appetite suppression and increased health-conscious choices, long-term success hinges on maintaining proper nutrition and making sustainable food choices.
If you’re considering or currently taking a GLP-1 medication, talk to your doctor about the best dietary strategies to support your weight loss goals while ensuring optimal health.
