Kendrick Lamar’s performance at the Super Bowl LIX halftime show on February 9, 2025, not only set new viewership records but also delivered a powerful cultural statement that resonated beyond the event itself. Averaging 133.5 million viewers, his performance became the most-watched Super Bowl halftime show in history, surpassing Michael Jackson’s 1993 record.
A Performance Rich in Symbolism
Lamar’s halftime show was lauded for its deep symbolism and artistic expression. Critics noted the arrangement of dancers in red, white, and blue formations, resembling a divided American flag during his rendition of “Humble.” Chants like “the revolution ‘bout to be televised” and references to “forty acres and a mule” underscored themes of racial injustice and the African American experience. Analysts interpreted these elements as a critique of systemic oppression and a call for societal change.
Critical Acclaim and Cultural Impact
The performance received widespread critical acclaim. The New York Times described it as “quite a spectacle—perhaps the peak of any rap battle, ever,” highlighting its significance in the context of Lamar’s ongoing feud with Drake. The Independent emphasized the show’s importance, stating it “will undoubtedly go down as one of the most important halftime shows in the history of the event.” NPR commented on Lamar’s unapologetic approach, noting he made it clear he would not soften his message for the mass audience.
Beyond the Halftime Show
Lamar’s influence extended beyond the Super Bowl stage. His track “Not Like Us” reached the top of the US Spotify rankings, showcasing his dominance in the music industry. Additionally, his performance inspired cultural moments, such as a groom’s viral wedding entrance set to “Not Like Us,” which garnered nearly 18 million views on TikTok.
Kendrick Lamar’s Super Bowl LIX halftime show was more than a musical performance; it was a historic moment that blended artistry with activism, leaving a lasting impact on viewers and the cultural landscape.
