The United States has long been one of the most visited countries in the world, attracting millions of international tourists each year. Major cities like New York, San Francisco, and Chicago, along with iconic national parks such as Yosemite and the Grand Canyon, have historically drawn visitors from across the globe. However, a recent shift in global attitudes suggests that more tourists are avoiding the US and choosing alternative destinations instead.
Decline in US Tourism: A Growing Trend
According to a recent report by research firm Tourism Economics, inbound travel to the US is now projected to decline by 5.5% in 2024, reversing earlier forecasts of nearly 9% growth. The potential consequences are significant, with an estimated $18 billion reduction in annual tourist spending in 2025 alone. Several factors contribute to this decline, including political concerns, new visa restrictions, and shifting global travel trends.
Why Are Tourists Avoiding the US?
- Political Climate & Unwelcoming Rhetoric
International travelers have cited the political environment in the US as a key reason for their travel decisions. Policies surrounding immigration, LGBTQ+ rights, and foreign relations have made some visitors feel unwelcome. A report by Tourism Economics attributes travel cancellations to “polarizing Trump Administration policies and rhetoric.” - Economic Barriers & Tariffs
Recent US tariffs on Canadian goods have already impacted cross-border travel. Since the 25% tariff announcement, the number of Canadians driving into the US has dropped by up to 45% on certain days. Canada, the largest source of international tourists to the US, has also seen a decline in air travel to US destinations, leading Air Canada to reduce flights to popular spots like Las Vegas. - Stricter Visa & Border Controls
Reports of increased visa delays and stricter border enforcement are further discouraging travelers. The recent detainment of tourists—including a British woman held for over 10 days due to a visa issue—has raised concerns. Many European governments have updated their travel advisories, warning their citizens about potential detainment upon entry into the US. - Growing Negative Perception of the US
A March 2024 YouGov poll found that attitudes toward the US have become increasingly negative across Western Europe. In the UK, Germany, and Sweden, over 50% of respondents now have an unfavorable view of the US. The perception of the US as an unwelcoming destination is leading more tourists to reconsider their travel plans.
Where Are Tourists Going Instead?
As tourists avoid the US, alternative destinations are seeing a surge in interest:
- Bermuda: Hotels in Bermuda report a 20% increase in Canadian visitors, as travelers opt for business and leisure trips outside the US.
- Europe: Summer vacation rentals in Europe have seen a 32% jump in bookings, especially from Canadian tourists.
- Mexico: Despite its proximity to the US, Mexico remains a top alternative for tourists who are hesitant about traveling north.
Potential Impact on Future Events
The decline in US tourism could have long-term consequences for major upcoming events, including the 2026 FIFA World Cup and the 2028 Summer Olympics in Los Angeles. Stricter border policies and visa delays may complicate travel for fans and athletes, leading to further international backlash.
Final Thoughts
As the US faces growing challenges in maintaining its status as a top travel destination, other countries are capitalizing on the shift. If current trends continue, tourists avoiding the US could become a long-term issue, potentially reshaping the global tourism landscape. Whether due to political concerns, economic policies, or visa restrictions, the reality is clear—many travelers are opting for destinations that feel more welcoming and accessible.
